Scott worked endlessly, experimenting and testing while going through painful rehabilitation, and the first of what would eventually become sixteen back surgeries.
He went back to the drawing board over and over again until he had his eureka moment, and the F11 formula was born.
“It did everything. It worked on glass, plastic, paint, rubber, trim, you name it... And it worked better than anything else on the market. And it was an eco-friendly, water-based formula,” Scott remembers.
“It was a long hard road, but I knew this was a winner.”
Scott started selling TopCoat F11 with his family at bike events and NASCAR races. It didn’t take long for people to respond to their passion and fall in love with TopCoat’s amazing results.
But Scott was only going to get so far selling F11 locally, and he was in constant pain and facing several more surgeries.
He knew they were going to have to go bigger to survive.
A call out of the blue kick-started the effort to sell TopCoat online.
Michael LaHatte was a serial entrepreneur, who had spent the past twenty years running a marketing agency and various eCommerce stores.
He was a TopCoat fan, and was looking for a new challenge.
After a few minutes of catching up, Michael saw the same potential that Scott did... So they said “Heck yeah, let’s do this,” and decided to partner up and take Scott’s formula to a bigger audience.
They had nothing to lose and everything to gain.
Michael and Scott built a simple eCommerce store, and flipped the on switch.
Orders started coming in.
“You know how Apple started with two guys in a garage? It was like that, only a little more redneck,” says Michael LaHatte, co-founder of TopCoat.
“At first we were excited that people were responding,” added Scott. “But then we quickly started getting overwhelmed.”
“You know how Apple started with two guys in a garage? It was like that, only a little more redneck.”
Scott’s house became a whirlwind of packaging and distributing as the TopCoat operation quickly spread down the hallway, then into the kitchen, then into the spare bedroom.
As demand kept growing, every room in Scott’s house ended up stacked with boxes of TopCoat F11 waiting to go out.